STUDIO WITOŃ - Films

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Where instructional videos should be published?

Depending on the intended use, there are different channels for sharing this type of video. If the video is intended for internal use, it is worth considering an appropriate internal platform that is accessible to the employees for whom the video is intended. In this case, sites such as Vimeo, Youtube or Google Drive work well. Where the tutorial relates directly to a user or potential customer, it is worth sharing such clips on social media - Facebook, Instagram. 

The instructional video perfectly complements the company's offering, supports video marketing and, above all, creates an impression of professionalism in its approach to the customer. We invite you to contact us!

What should the production of an instructional video look like?

A properly executed production should consist of three stages:
1. Pre-production - preparation for shooting. This phase is extremely important and should be carried out with due care. It is necessary for the film crew to consult with an employee who is properly trained and responsible for the production of the product, its editing or design. A script is then prepared under the guidance of a consultant, taking into account the needs of the recipient. Appropriate filming equipment and recording techniques and forms are also selected.

2. Production - the actual shooting of the video takes place in a film studio or in a pre-adapted space designated by the client. During the recording, a delegated and trained employee from the commissioning company is present to ensure that the actor/actress performs the recorded activities correctly.

3. Postproduction - At this stage, the film is edited according to a script and subjected to colour correction. Previously planned and approved animations, captions or music are added. The duration of this type of video depends largely on the complexity of the product or programme. The most frequently viewed videos are those lasting between 60 seconds and 120 seconds. Of course, this is not a strict rule, as some activities take more time and showing how they work is essential for proper understanding and assimilation of the mechanisms. Thus, playlists assigned to a specific topic consisting of several clips showing each stage separately are popular. Research into the market and the needs of the potential audience is also important here. Which is one of the stages of pre-production.

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How much does an instructional video cost?

How long should an instructional video be?

Who should the instructional videos be aimed at?

These types of clips are most often published for an internal audience - employees, managers - and externally - the client.

Managers or HR face a huge responsibility when supplying new equipment necessary for their work or hiring new employees. It goes without saying that a newly hired person should undergo training in order to do their job in a fully professional manner. Often, organising such training requires a great deal of work, time and often money. With a well-produced training video, it is easy for the recipient to absorb the knowledge. They will also be able to return if they feel the need to recall something. This solution does not unnecessarily involve managers, who would have to provide the entire infrastructure for such training. The benefits in this situation are mutual - the employee gets ready and clear material to which he or she can return at any time, the management is not distracted from its activities, and the company does not have to allocate an additional budget to organising training meetings.

The instructional video should be aimed primarily at the customer - the statistical user of the product. Often at company meetings, when launching a new product or service, the promotional concept is discussed and worked out in every detail. Among others, advertising videos. These can also include videos showing a step-by-step operation of a particular device or programme. Such form is extremely important nowadays, where time, and especially time saving, is very precious, so not everyone takes the trouble to read the attached user manual in detail. The form of an audiovisual clip proves to be the most accessible for the recipient, who can stop the playback at any time and take a look at the illustrated actions. The customer is presented with a ready-to-use solution, which builds a positive image of the company in his or her mind and creates confidence in the company. In the long term, this generates profits for the company in the form of customer loyalty or extremely valuable word-of-mouth marketing.

Portret

Instructional video 

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Why should you make an instructional video?

Constantly evolving video marketing requires companies to provide good quality video content. Video has proven to be an almost ideal tool for establishing a relationship with a potential customer. These include an instructional video, or so-called tutorial, alongside an image video is an excellent promotional instrument increasingly used in a company's marketing strategy. New instructional videos are constantly appearing on the Internet and their viewership is steadily increasing.

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The duration of this type of clip largely depends on the complexity of the operation of the product or programme in question. The most watched videos are those lasting between 60 seconds and 40 minutes. Of course, this is not a strict rule, as some activities take more time and showing how they work is essential for proper understanding and assimilation of the mechanisms. Thus, playlists assigned to a specific topic consisting of several clips showing each stage separately are popular. Research into the market and the needs of the potential audience is also important here. Which is one of the stages of pre-production.

The cost of such production ranges from several hundred PLN to several tens of thousands. The price consists of many factors, such as the scale of production, actors, animation and, of course, the product itself. For a detailed calculation of the cost of such a production, we encourage you to contact us directly; we will be happy to provide you free consultation.

What benefits does it bring to your business and customers?