For several years now, there has been an increasing trend towards moving businesses online. For this reason, online marketing in the broadest sense is gaining importance. The year 2020, in particular, proved to be a breakthrough for almost every branch of business, and the statement "if you're not online, you don't exist" has never been so strongly reflected. This is exemplified by the official social media profiles of major corporations. However, simply creating a website, or setting up a Facebook account or Instagramdoes not guarantee that the company will reach its target audience. How to achieve it?
An extremely important ingredient in the recipe for success on the Internet is a broad-based content marketing, which consists of all activities that build up the image of a brand, a product in the customer's mind. It consists of e.g.:
Introducing your business and its workers
Reporting on company events
The aforementioned activities are responsible for the good positioning of a website on the Internet. The relevant knowledge of a company's SEO department is just as valuable as the management skills of its managers. Where, then, does video marketing fit in and how does it promote the business? The aim of video marketing is, first and foremost, to strengthen brand awareness and thus increase the chances of acquiring sales leads. This strategy consists of, among other things:
Video-stories (e.g. Insta-stories)
The listed film content is created under the principle of ''to sell, by not directly selling'. What benefits do they bring?